Khaina Lanot

Creative & Web Operations Leader

khainalanot@gmail.com· +63 927 760 8962· linkedin.com/in/khainalanot· khainalanot.com

Years leading web & creative ops

Up to 15

Cross-functional team led

100+

Initiatives delivered

50% ↓

Production hours

Summary

Creative and web operations leader who builds the teams, systems, and processes that ship web and digital work at scale — owning delivery from intake and prioritization through QA, release, and governance across multiple client brands. A rare operations leader who is also deeply technical: personally built the team's AI tooling — a production MCP brand server and an AI page-generation pipeline — and ships full-stack and WordPress/WooCommerce products, bringing genuine hands-on understanding to leading technical and creative teams. Drives AI adoption as an operational edge, not a buzzword. Remote-first across time zones.

Core Competencies

Cross-Functional & Distributed Team Leadership
Multi-Client / Multi-Project Prioritization
Process Design & Operational Scaling
Client Relationship & Stakeholder Management
Full Website Lifecycle Ownership — Strategy → Build → QA → Governance
AI Adoption & Enablement — Team Tooling, LLM Apps, MCP
WordPress & WooCommerce Architecture — Marketplace, Multi-Vendor, Payment Gateways

Experience

Website Manager & Creative Operations ManagerOct 2021 – Present

AScaleX

Led cross-functional teams of up to 15 across content, design, and development, ensuring structured handoffs, clear ownership, and aligned delivery timelines across distributed teams.
Delivered 100+ web and digital initiatives on time and within budget, demonstrating operational discipline in high-volume, multi-client environments.
Designed and implemented a centralized automated workflow system in Monday.com to manage request intake, prioritization, delegation, and reporting — consolidating ~20 fragmented boards into 3 scalable boards and significantly reducing manual coordination.
Reduced production hours by 50% and cut design iterations by 40% by introducing formal QA checkpoints, structured feedback loops, and standardized documentation processes.
Owned the full website lifecycle across multiple concurrent client projects — design, development, QA, and release — consistently delivering sites 50–75% faster than standard timelines while maintaining quality.
Oversaw maintenance and governance for 8+ concurrent websites, diagnosing recurring technical issues (plugin conflicts, hosting reliability) and implementing structured update workflows, security enhancements, and documentation frameworks.
Designed, built, and deployed a remote MCP (Model Context Protocol) server on Vercel — a multi-account brand hub (Next.js / TypeScript) that serves the agency's brand guidelines to the whole team's Claude as a custom connector, standardizing on-brand output across accounts.
Built a custom WordPress theme with an AI-assisted page-generation pipeline (ACF blocks) that drafts and publishes new landing pages for ascalex.com and fintech-week.co, sharply reducing page-build time.

Frontend Web Developer & Senior Project ManagerJan 2018 – Oct 2021

HPL Game Design

Managed game illustration projects end-to-end as senior project manager — scoping deliverables, coordinating illustrators and art teams, and steering timelines from creative brief to client delivery.
Built and maintained frontend web work in HTML, CSS, and JavaScript, translating designs into responsive, production-ready pages.
Bridged the studio's creative and technical sides — aligning art production with development and client requirements to keep concurrent projects on schedule.

Skills & Tools

AI & AI Engineering: Anthropic (Claude) API & LLM app integration, MCP server development, AI-assisted coding (Claude Code), AI page-generation pipelines, prompt design, AI-driven content & QA workflows
WordPress / WooCommerce: Custom theme & custom plugin development, custom hooks & filters, plugin conflict debugging, multi-vendor marketplace builds (Dokan), payment gateway integration, ACF PRO
Frontend Development: HTML, CSS, JavaScript, jQuery, React, Next.js, TypeScript, Tailwind
Project Management: Agile, Scrum, Asana, ClickUp, Monday, Wrike, Trello
CMS Platforms: WordPress, WooCommerce, Wix, Shopify, Webflow
Email & CRM: HTML Email, HubSpot, Mailchimp, Brevo
Design & UI/UX: Photoshop, Illustrator, Figma
Other Tools: Miro, Frame.io

Website Portfolio

One portfolio across agency and independent work — grouped by how deeply I owned each project, from end-to-end build and ownership through to maintenance and optimization.

Built & owned end-to-end

filnationselect.comWooCommerceEnd-to-end WooCommerce marketplace build with operational ownership and maintenance.
events.filnationselect.comWordPress · WooCommerce · DokanEvent ticketing marketplace built on a custom WordPress plugin extending WooCommerce & Dokan — events, ticket sales, attendee registration, waivers, QR check-in, and vendor payouts. Owned end-to-end: architecture, development, and QA.
events.midlyr.aiWordPress · ACFCustom WordPress theme with ACF-driven content for a webinar/event site.
passporium.comNext.js · Anthropic APIFull-stack AI travel-planning app — design and full-stack engineering (Next.js, Supabase, Anthropic API, Mapbox).
thepickleballslam.comWordPressFull lifecycle ownership — intake, cross-functional coordination, development, QA, and release.
hsegolf.comWordPressEnd-to-end build of a members-only site — an exclusive membership for Centurion card holders to request golf instruction, book tee times, and reach concierge — with structured release management and QA oversight.
womenschampionsclassic.comWordPressWebsite build and ongoing support.

Designed & built

fintech-week.coWordPressWebsite design and build on the related WordPress event platform, with ongoing maintenance, updates, and SEO.
andkind.comWebflowWebsite build from approved designs.
lsv.euHTML, CSS, JSCustom-built frontend delivered directly to client with structured QA and deployment readiness.
theawkwardstore.comShopifyShopify implementation of approved designs, platform configuration, and structured launch execution.

Led & maintained

complai.usFramerCross-functional coordination across design, animation, and development teams; release oversight and content updates.
actualplatform.comWordPressLed ongoing maintenance and structured update management in partnership with a technical developer.
invitationhomescommunities.comWordPressWebsite design, site governance, standardized update workflows, and performance monitoring.
vouched.idHubSpot CMSStructured maintenance, content updates, SEO coordination, and controlled release management.
fintechisfemme.coSquarespaceStructured maintenance and SEO implementation.